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Thursday, January 24, 2008

Seth Godin's Cat Builds No Wealth

Kind of cloudy and overcast today, so I was snooping around in Seth Godin's blog. (I reviewed his book Meatball Sundae yesterday.) I found this post, which has some cobwebs on it, but raised some issues pertinent to my CATpitalsm plan.

Briefly-- read the post, though, it has some good points. In sum, Godin destroys my hopes, my dreams, Zooey's plans for gold-dust litter and braised rat pate. He refuses to monetize his blog.

He outlines good reasons for not doing so. Among them, the fact that one of his favorite blogs changed from being a nice place to hang out and read good ideas, into the e-version of the Vegas Strip. Ads, blaring out, carnival barkers touting the dude's new book, his bloated resume (this is the blog Godin describes, not Godin himself-- his blog is elegant and clean, and ad-free), so forth, dogs & cats living together. Just awful.

So yeah, I can see his point. But-- he's also a bestselling author with fourteen-odd books out. (I don't mean his books are odd! It's just English, for pity's sake!) So he doesn't seem to need to monetize his blog-- it's a loss leader, serving as an ad for his books, his speaking, his consulting.

Zooey & I don't yet have a catsulting service together. Or a speaking/meowing tour. Perhaps we will, after doing Zooey's skills assessment. But until that day, we'll have some ads. Maybe when we're raking in more money than Mr MacMuffin ever DREAMED of we'll demonetize the blog. And the cat. But until then...

And I want to reassure you (and myself, shamefaced after reading the post) we never changed! We were all about the boodle from Day 1! Cat-Daddy, Zooey-Monetization, so never mind that we have ads! Don't forgive us, enjoy our catpitalist path! Imitate it! Golden Land of Opportunity! My cat makes money! Your cat can too!

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